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Power BI dashboards Gibraltar & Costa del Sol Remote, anywhere

All Data Tells a Story. I Show Yours.

I help people in businesses turn scattered spreadsheets and systems that don't talk to each other into one clear, interactive data dashboard — so you can see what's actually happening and decide what to do about it.

Let's Talk About Your Data See the Dashboards

One person. No account managers.
You speak to whoever builds your dashboard.
That's me.

The problem

You're not short of data.
You're short of answers.

Most small businesses are already sitting on everything they need to run better. It's just in the wrong shape, in too many places, and nobody has the time to wrestle with it.

01 — Spreadsheets

Everything lives everywhere.

Excel here, SQL there, half a dozen workbooks, three versions of each, and one person who knows what is where.

02 — Time

The monthly report eats a day

Export, copy, paste, reformat, repeat. Every month, the same day gone, for numbers that are stale by the time they're read.

03 — Silos

Your systems don't talk

Accounts in one place, sales in another, the website somewhere else. Nothing joins up, so nothing gives you the full picture.

04 — Noise

Plenty of numbers, not much meaning

You can see what happened. Working out why it happened, or what to do next, is a different job entirely.

05 — Trust

Nobody's sure which figure is right

Two reports, two answers, and a meeting spent arguing about the data instead of the decision.

06 — Instinct

Decisions on gut feel

Your instincts are probably good. They'd be better with something underneath them.

Your business already has valuable data. The hard part is making sense of it.That part is my job.

What I do

The work isn't making charts. It's making things clear.

Anyone can point Power BI at a spreadsheet and get a pie chart out of it. The useful bit is everything either side: understanding the questions you actually need answered, and making sure the answer is one you can trust and act on.

Gather
Combining your data sourcesExcel, accounts software, your CRM, exports from systems that were never meant to be joined up. They end up in one model.
Prepare
Cleaning and shapingDuplicates, inconsistent names, dates stored as text, the column somebody typed notes into. All sorted before it reaches a chart.
Build
Interactive Power BI dashboardsFilter, drill in, change the date range, look at one branch or product on its own. Built to be used, not just looked at.
Interpret
Finding the trends and patternsWhat's growing, what's quietly slipping, which customers matter, where the money actually goes.
Report
Reporting people will readBoard packs, funder reports, compliance returns, the weekly numbers — produced in minutes instead of days.
Hand over
And the understanding to go with itYou get the dashboard and a walkthrough of what it's telling you. No mystery black box.

The dashboards

Don't take my word for it. Click about.

Want one like this?

These are live Power BI reports, embedded in the page — not screenshots. Filter them, drill into them, break them if you like. It's the fastest way to understand what you'd actually be getting.

Dashboard 01

T1 Diabetes Blood Sugar Data

View full dashboard ↗

Data captured every 15 minutes from March 2023. Mental health tracker added to show the impact of mental health and blood sugar.

Dashboard 02

Charity Financial Report

View full dashboard ↗
Dashboard 03

Gambling Stats

View full dashboard ↗
These demonstration reports use illustrative data, not real client figures. Your own dashboard would be built from your data, published privately, and visible only to the people you choose.

Dashboard storytelling

A number on its own is not an insight.

"Sales were £84,000 last month" tells you almost nothing. Was that good? Better or worse than usual? Driven by one big customer or by forty small ones? A dashboard earns its keep when it answers the next question before you've had to ask it.

What is happening?

The headline figures, in context — against last year, against target, against what you'd expect for the time of year.

Why is it happening?

One click from the number to what's behind it: which product, which region, which customer, which week it turned.

Where are the opportunities?

The quiet growth you hadn't noticed, the customers buying one thing who could be buying three.

Where are the problems?

Margin slipping, a supplier creeping up, a service costing more to deliver than it brings in.

What has changed?

Not just the level, but the direction. Movement is usually more useful than the number itself.

What should I look at next?

A good dashboard leaves you with a decision, not a homework assignment.

Data is not the story. The insight hidden inside it is the story.

Who I help

Small businesses that have outgrown the spreadsheet.

  • Small and medium businesses that need proper reporting without hiring a full-time analyst.
  • Owner-managed businesses where the person asking the question is also the person running the place.
  • Excel-heavy operations that have squeezed everything they can out of pivot tables and VLOOKUPs.
  • Businesses with data in several systems that have never been joined together.
  • Charities and non-profits reporting to trustees, funders and regulators on a small budget.
  • Anyone stuck producing the same report by hand every single month.

Based in La Línea de la Concepción, a few minutes from the frontier — so Gibraltar and the Costa del Sol get a consultant who can sit at the table with you. Everything here works just as well remotely, and plenty of it is done that way. Distance has never been the hard part of a data project.

Industries

Examples, not limits.

The subject changes, the problem rarely does. That said, a few areas where I've spent real time with the data:

Responsible gambling & compliance Charities & non-profits Health & wellbeing data Small business performance Sales Customer analytics Financial reporting Operations

The three highlighted are where I have genuine domain knowledge, not just dashboard-building experience — which matters when the reporting has a regulator, a trustee board or a duty of care attached to it. The rest is ordinary business data, and ordinary business data is what most of this work is.

Don't see yours? The question I care about is what's in your data, not what it says above your door.

How it works

Four steps. No jargon.

STEP 1

Tell me what you've got

We look at your existing data, your current reports, and the questions you wish you could answer. Usually a conversation and a couple of sample files.

STEP 2

Find the story

I get into the data and work out what's actually in there — what's reliable, what's missing, and which numbers are worth putting in front of you.

STEP 3

Build the dashboard

Your data becomes an interactive Power BI report, built around your questions and refreshed from your sources rather than rebuilt by hand.

STEP 4

Make it useful

We go through it together so you know what it's telling you. You end up with a reporting tool you'll actually open on a Monday.

Start at step one

About

One person. The one you'll actually speak to.

Jason

I'm Jason, and Dashboard Data is me. There is no team of analysts in an office somewhere. When you get in touch, you're talking to the person who will be building your dashboard.

I'm British, now based in La Línea de la Concepción, on the Spanish side of the frontier. I work with businesses in Gibraltar, along the Costa del Sol and remotely. I build reporting in Microsoft Power BI: pulling data out of spreadsheets and business systems, cleaning it up, modelling it properly, and turning it into something a business owner can read in thirty seconds.

Alongside general business reporting, I've spent real time with three kinds of data that tend to scare people off: personal health data, which is about as close to the sharp end of "what is this number actually telling me" as it gets.Responsible gambling and compliance data, where the reporting has a regulator and a duty of care behind it; and charity and non-profit data, where I also volunteer with a mental health charity;

My whole career has been person-centred. Someone has a problem; I want to help solve it. When I looked properly at my own type one diabetes data and saw my own story sitting in it, that’s when I knew all data tells a story. Yours is in there too.

The thing I care about isn't the software. It's the moment a client looks at a dashboard and says "oh — I didn't know that was happening." That's the whole job.

Specialism
Microsoft Power BI — data modelling, DAX, Power Query, report design
Based
La Línea de la Concepción, Gibraltar, Costa del Sol, Spain & remote.
Languages
English / Spanish

From the data desk

Notes on data, minus the jargon.

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What Is Your Data Trying to Tell You?

If you've got a nagging feeling there's more in your numbers than you're getting out of them, that's usually a good sign. Tell me what you're working with — spreadsheets, a system nobody likes, a report that takes too long — and I'll tell you honestly whether a dashboard would help.

No charge for the first conversation, and no obligation at the end of it.

Send me a message